LUPROCKS.COM

LupRocks always comes through for me with many choices and an immediate response. Plus, they are pleasure to work with. 
Karen Patch, Costume Designer

LupRocks is always our first and last stop for all of our jewelry needs in the world of film. We love working with them, because they introduce us to the most talented, interesting, and unique designers. 
Sharon Globerson, Costume Designer

Nobody does what LupRocks.com does, nor could anybody. They are a fabulous resource. 
Juliet Polsca, Costume Designer

"As costume designers/ stylists, having access to good accessories is key. Without the right accessories you can not truly complete a look. That is why we love working with LupRocks."
-Wendy Stefanelli, Costume Designer

LupRocks always makes my job easier, and every project I work on is more successful when I utilize LupRocks.com. -Jess Neff, Stylist NBC TODAY SHOW

You can Quote me "Luprocks ROCKS!!!" Their website works like a charm. -Heather Kane, Propmaster

We received so much help from your site! We look forward to working with you again in the future! -Stephani Lewis, Costume Designer

Brilliant in its concept and execution, LupRocks.com has made portions of my job that much easier." Paul Holewa, Editor

"I have had excellent experiences so far on LupRocks.com. The ladies of LupRocks.com have a kind, professional, and helpful vibe. Believe me, folks who truly stand behind the service they are offering are hard to come by these days.” Kerin Rose (Designer)

“We could not have found these connections (with the film & television shows) without using LupRocks.com.” - Kori Malandrino, Marketing/Public Relations Manager for Anne Koplik Designs

I can't say enough great things about LupRocks. I didn't think it was possible to have such fantastic placement opportunities without hiring a PR company. The LupRocks ladies proved me wrong! - Sara Amali, Jewelry Designer

I am continually amazed that I have actually been privileged to see actors wearing my jewelry on tv, especially on a show that is as wildly popular as GossipGirl. The only reason this has happened is because of the great work LupRocks.com does. I can't say thank you enough for this excitement. Aileen AngelaReneDesigns

LupRocks is an incredible company that helps get your product placed and brand recognized, and they are very nice and great to work with. - Elizabeth Gordon, Simmons Jewelry

"We are a new jewelry design company in desperate need to get our brand known, and working with Luprocks has been the best decision we made to date! They take the mystery out of reaching out to the media." - Paoola

Thanks so much for offering a connection for us smaller designers to the rest of the media world! - Laura James

Having you as a cheerleader & advisor has been so much a part of my little successes. I don't really have anyone to talk to in Nashville who understands this whole designer jewelry thing so being able to bounce things off of you has been amazing & I am so fortunate to have found you all. Judith Bright, Designer

I go straight to LupRocks for the inside scoop on the 'new' and 'not-yet-even-on-the-radar' designers, trends and industry insights.
Randi Molofsky, author of "A Girl's Guide to Buying Diamonds" and freelance journalist

Films (and the actors we worked with)

Appaloosa - Renee Zellweger
Aram Finkelstein - Catherine Zeta Jones
Away We Go – John Krasinski, Maya Rudolph
August Rush - Kerri Russell
Baby Mama - Tina Fey & Amy Poehler
Beyond a Reasonable Doubt - Amber Tamblyn
Bride Wars - Kate Hudson, Anne Hathaway
Brooklyn Rules - Alec Baldwin
Cellular - Kim Basinger
Chilled in Miami - Renee Zellweger
Cold Souls - Emily Watson
Cop Out – Bruce Willis, Tracy Morgan, Michelle Trachtenberg, Rashida Jones
Day Zero - Ginnifer Goodwin
Definitely Maybe - Ryan Reynolds, Elizabeth Banks
Descent - Rosario Dawson
Drillbit Taylor - Leslie Mann
Elvis Has Left the Building - Kim Bassinger
Failure to Launch, -Sarah Jessica Parker
How to Lose a Guy in 10 Days - Kate Hudson
Interview - Sienna Miller
Love Guru - Mike Myers, Jessica Alba
New In Town – Renee Zellweger
New York I Love You - Natalie Portman
No Reservations - Catherine Zeta-Jones, Patricia Clarkson
Paper Man – Ryan Reynolds, Lisa Kudrow
Sam Mendes Untitled Comedy Project - Maya Rudolph, Alison Janey, Toni Collette
Something's Gotta Give - Diane Keaton
Synecdoche - Catherine Keener, Hope Davis, Samantha Morton
The Back Up Plan – Jennifer Lopez
The Baster – Jennifer Aniston, Jason Bateman
The Jones – Demi Moore, David Duchovny, Amber Heard
The Love Guru - Jessica Alba
The Nanny Diaries - Laura Linney
The Night Listener - Robin Williams
The Pink Panther - Beyonce
The Pink Panther 2 - Aishwarya Rai
The Rebound – Catherine Zeta-Jones
The Talking of Pelham 123 - Set Director / Property Master
The Women - Meg Ryan, Annette Bening, Eva Mendez, Jada Pinkett Smith, Debra Messing, and Bette Midler
The Year of Getting to Know Us - Lucy Liu, Sharon Stone
Then She Found Me - Bette Midler, Helen Hunt
Untitled - Marley Shelton
When In Rome - Kristen Bell
You, Me and Dupree - Kate Hudson

Television Shows

90210, CW
3lbs, ABC
Cashmere Mafia, ABC
Curb Your Enthusiasm, HBO
Entourage, HBO
Fashionably Late, TLC
Gossip Girl, CW
Hope and Faith, ABC
Inside Edition, NBC
In Treatment, HBO
K Street, HBO
Kings, NBC
Life, NBC
Lipstick Jungle, NBC
Nurse Jackie, Showtime
One Tree Hill, CW
Past Life, Fox
Sopranos, HBO
Sex and the City, HBO
Six Degrees, ABC
The Community, NBC
The Good Wife, CBS
The OC, FOX
The Today Show, NBC
Ugly Betty, ABC
What Not to Wear, TLC
White Collar, USA

Medium/Long Print Lead

944
Bridal Guide
British Elle
Business Traveler
California Home & Design
Couture International Jeweler
Create Magazine
Elegant Bride
Elite Traveler
Eliza Magazine
Elle
Entertainment Weekly
Essence
Food & Wine
Glamour
Harper's Bazaar
Hollywood Reporter
Inside Weddings
InStore
InStyle
Jeweler's Circular Keystone
JCK Luxury
Jewellery Business Canada
Jewelry W
JQ
LA Confidential
Lustre
Lucky
Martha Stewart Weddings
Modern Bride
Modern Jeweler
National Jeweler
New York Magazine
People
Professional Jeweler
Rapaport
Robb Report
The Jewelry Book
TJF Magazine
TV Guide
Town & Country
Us Weekly
W
WWD Accessories
YRB
Zink
Short Print Lead
Calkins Newspapers
Dallas News
Knight Ridder Newspapers
New York Daily News
New York Post
New York Sun
USA Today
Wall Street Journal
WWD
Web
Dailymail.com
Dailyrecord.co.uk
Diamondintelligence.com
Diamonds.net
Diamondvues.com
Idexonline.com
Isrelidiamond.co.il
Luxist.com
MSNBC.com
NewYorkmag.com
Popgadget.net
Style.com
TimesOnline.com

Trade Associations

American Gem Trade Association
Platinum Guild International
Couture
JCK
Women Jewelry Association

Free Access for all media!

Costume Designers, Property Masters, Set Decorators, Producers, Stylists, Editors, Reporters and Freelance Writers are eligible for a Media Account on LupRocks.com.

Media Accounts are free and entitle Media to the following benefits:

• Full access to LupRocks.com, including, but not limited to designer's lookbooks, success and blog.
  
• Ability to post listings for product calls on the "Desperately Seeking" page. RockStar level designers will have access to view your post and upload product photos for your consideration directly through LupRocks.com. All of the photos and designer contact information are stored in your LupRocks.com account on the site for easy access.

Sign up for a Media Account

RockStar Account - $895 for a year of full-membership

A designer RockStar Account costs $895/year.

Your unique online lookbook will distinguish your brand with 15 images that can be changed as often as you want, your logo, 500 words of searchable text and a link to your website.

• A main brochure image that will link directly to your website.
  
• An easy "Email Me" option button that approved media can use to email you directly from LupRocks.com.
  
• Your RockStar membership lets you list in up to five (5) subcategories. You'll be displayed on the top of each category page in alphabetical order.
  
• The RockStar membership is the only membership level that has access to our "Desperately Seeking" classified section, which let’s you respond to product calls from the media. You will be able to submit photos of your work for consideration directly to the media from www.LupRocks.com.
  
• You will be able to view traffic stats for your listing.
  
• You will be able to post your successes in the media in the LupRocks.com, "Success" Section.

Sign up for a Designer RockStar Account

Featured RockStar Account – additional $200 / year

All of the benefits of a RockStar Account but in addition you will be included in the homepage rotation giving your look book maximum exposure to the media.

Free Account - no cost

• Your contact information will be listed with address, telephone number and a fifty word description of your company.
  
• You will be listed in 1 subcategory.
  
• You have the ability to inform Luprocks.com about successful placements. Luprocks.com will post these placements in the "Success" section of the site at their discretion.

Sign up for a Designer Free Account

• Site Content
• Media Connections
• Media Membership Questions
• Advertisers Questions
• General Questions
• Designer Listing Options
• Designer Membership Questions
• Success
• Image Sizes

Site Content

What should I include in my bio?

Your bio is the place where you can set yourself apart from other members and is what will help you come up in product searches. Make sure what you write is full of key words that describes your product. This will help you come up when the media is searching the website looking for product to use. For example, use words that describe your product such as, "gold heart shaped locket or black leather boots" instead of, "I graduated from FIT in 1999." We cannot stress this enough, so we’ll say it again, use key words that describe your product!

I am having trouble sizing my images properly for my brochure. How do I get help?

We're here to help you make listing with us as pain free as possible! Contact us at info@luprocks.com and we will walk you through the process of resizing your image.

How do I get my listing posted on the home page?

You must be a featured RockStar member to appear on the homepage. Featured RockStar members receive random rotation on the homepage and appear at the top of your category in alphabetical order for an additional $200 a year.
Upon registration, click the "feature" to select this option.
*If you decide to upgrade after you are already a member, please contact: info@luprocks.com.

I am having trouble viewing the Desperately Seeking section!

Only our RockStar members can view our classifieds. Upgrade today!

Media Connections

What publications and productions do you have established relationships with?

Hundreds! Our list below is a small sampling of the publications and productions we’ve worked with.
View Media List

Is LupRocks going to interfere with my established contacts?

Of course not! Luprocks.com serves to enhance your exposure by bringing media that are looking for product directly to you.

If I have a PR agency, can I still sign up with LupRocks.com?

Yes! We're here to boost any efforts you're already making towards promoting yourself. We recommend forwarding any correspondence you receive to your agency of record so they can fulfill request. You can also ask your PR Agency to register your account on your behalf so media requests go directly to them.

How do I know my jewelry/accessories are safe?

Anyone visiting LupRocks.com agrees to the terms and conditions set forth by the LupRocks administrators (view terms and conditions). While we approve all members requesting access to the list of designers, we are not responsible for false or untrue information submitted by anyone registering for our site. All contact information between parties is given upon choosing the designer, and it is at the designer's discretion to accept the information set forth by the media person(s). We highly recommend requesting insurance certificates, letters of insurance and/or purchase orders depending upon the media request. Samples of these documents will be sent to you in your welcome package upon sign up so you know what to ask for.

Media Membership Questions

What is the cost for members of the media?

There is none!!  LupRocks is completely free for the media. LupRocks.com knows how difficult it is to flip through hundreds of disorderly press kits when you're looking for something specific. We've consolidated everything for you to make it as easy as possible to get what you need, saving you time and energy.

Are designers able to contact me directly?

The only way designers will be able to contact you is if you contact them first, or if you post in the "desperately seeking" area of the site. In any event, ALL communication is directly through LupRocks.com and will keep your email anonymous, unless YOU give it to a designer.

Advertisers Questions

LupRocks.com provides opportunities to advertisers wanting exposure with designers as well as members of the media. Advertisements operate on a random rotation and will re-occur throughout the site. Advertisements will provide links to your website as well as the ability to view your stats.

200x400 = $150/month
200x200 = $100/month

Ad Sizes

Large ad: 196 wide x314 high
Small ad: 196 wide x147 high

View sample ad placement and size options

How do I get my advertisement on the front page?

Advertisements circulate throughout the site every day, and throughout the various search pages. This also allows your advertisement to appear on every page of the website at different times. An additional option for exposure is to give an item away as the product of the month. This is an amazing advertising opportunity, which will allow your piece and logo to be posted on the front page of the website for a full month, and will remain in eyesight of every single person visiting the site that month.

A second option for exposure is to give an item away in the product of the month. This is an amazing advertising opportunity, which will allow your piece and logo to be posted on the front page of the website for a full month, and will remain in eyesight of every single person visiting the site that month.

I am having trouble sizing my images properly for my advertisement. How do I get help?

We're here to help you make listing with us as pain free as possible! Contact us and a Lüp administrator will walk you through the process of resizing your image.

How long will my advertisement be posted for?

Each advertisement will circulate throughout the site for on month from the date the advertisement is posted.

General Questions

Do I have to be a member of the site to win the product of the month?

No! Anyone with an email address can sign up to win the product of the month

How will I know if I have won the product of the month?

Winners are selected electronically through the site. We will contact you through the email address you provide us with and we'll get your shipping information.

How does LupRocks.com create site traffic?

We are promoting LupRocks.com through an aggressive marketing campaign that will target both print and media publications. We will target national consumer publications, regional consumer publications, trade publications, stylists, costume designers and property masters to get the word out and get people using the site.

Designer Listing Options

RockStar Account - $895 for a year of full-membership

Your unique online lookbook will distinguish your brand with 15 images that can be changed as often as you want, your logo, 500 words of searchable text and a link to your website.

• A main brochure image that will link directly to your website.
  
• An easy "Email Me" option button that approved media can use to email you directly from LupRocks.com.
  
• Your RockStar membership lets you list in up to five (5) subcategories. You'll be displayed on the top of each category page in alphabetical order.
  
• The RockStar membership is the only membership level that has access to our "Desperately Seeking" classified section, which let’s you respond to product calls from the media. You will be able to submit photos of your work for consideration directly to the media from www.LupRocks.com.
  
• You will be able to view traffic stats for your listing.
  
• You will be able to post your successes in the media in the LupRocks.com, "Success" Section.

Sign up for a Designer RockStar Account

Featured RockStar Account – additional $200 / year

All of the benefits of a RockStar Account but in addition you will be included in the homepage rotation.

Free Account - no cost

Your contact information will be listed with address, telephone number and a 50 word description of your company.

• You will be listed in 1 subcategory.
• You have the ability to inform Luprocks.com about successful placements. Luprocks.com will post these placements in the "Success" section of the site at their discretion.

Sign up for a Designer Free Account

Designer Membership Questions

How does payment work?

Payment is by credit card only.

When is my membership activated?

Membership is active upon approval of listing and payment receipt.

Do I need to wait for my membership request to be approved before I start uploading content?

No. You may post your images upon requesting membership.

When does my listing expire?

Your membership will be active for one year from the date your listing is approved and made live on the site. You will be contacted prior to your expiration date to renew your membership.

What if I make two different kinds of accessories and I want to be part of more than one main category?

To be listed in more than one category please contact us and we will guide you through purchasing appropriate membership.

What if my category isn't listed?

Tell us please! With your help we can grow to suit your needs.

What if I want to upgrade my membership from a free member to a RockStar Account?

You can upgrade your membership at any time. To do so please contact info@LupRocks.com and we will help you.

What if I want to cancel my membership?

Inform us in writing within 30 days of signing up with LupRocks.com and we will refund your money. After 30 days money will not be refunded but we will remove you from the site if you wish.

Success

The LupRocks.com Success section allows designers to post their successful placements made through LupRocks.com. The Success section is FREE of charge and can be used by both RockStar and Free Account Members. To post a success, log into your designer account and click the, "Submit" button in the success section. It’s as simple as that!

Image Sizes

All images MUST be JPG and 72 dpi.

RockStar Look Book Image Sizes

RockStar Designer Main Image: 210 wide x143 high
RockStar Designer Logo: 150 wide x70 high
RockStar Designer Look Book Gallery Images: 265px wide (height doesn't matter)

Homepage Advertisements:

Large ad: 196 wide x316 high
Small ad: 196 wide x147 high

What do I need to obtain before loaning product out?

Make sure you have full contact details of the person to whom you're loaning. Get the start and the wrap date of the shoot. If you feel uncomfortable about loaning your product to the person, trust your gut. You can always contact LupRocks.com if you are unsure.

Is my product insured?

From film and television: you should request an insurance certificate with your company listed as the loss payee and a purchase order covering the wholesale value of your product in case they are lost or damaged.

From magazines - request a letter of insurance or responsibility. These are typically blanket letters on the magazine's letterhead recognizing that they are pulling your product and claiming responsibility if anything should be lost, stolen or damaged. This letter should list your product and/or your company name specifically.

While you can always contact Lüp for our advice, the decision to loan your product to media is yours alone and we are not responsible if anything is lost, stolen or damaged.

How many pieces should I send?

Send only as many pieces as asked for. Do not send extras unless specifically requested; doing so will only take up the media contact's time and will not result in extra placements. Also, make sure your jewelry is relevant and exactly what they requested.

How long will my product be on loan for?

It depends on the situation - for a magazine shoot it could be gone for a couple of days. For tv / film it could be gone for much longer, even as long as 8 months! Make sure you ask when it will be returned before loaning anything out.

What should I include when I'm shipping my product to the media?

Be sure to include a memo or inventory list of everything you are sending with your full contact information. Also it's helpful to send a scan or photos of all of the items included in your shipment, and label the scan with your contact information. It's likely you're not the only designer they're getting product from and a scan will help make it easier for the media to identify your pieces and return them to you.

Will my product be purchased by the media contact?

LupRocks.com is a site for promotional purposes, so it is assumed that you are willing to loan the product free of charge to gain exposure in the media. However, it is not unusual that media will ask to purchase something they really like and if you feel like you can make a sale, go for it!

Will my product be returned at the end of the shoot?

Yes, all product will be returned at the end of the shoot. Call the contact at the shoot a week before the wrap date they gave you to make return arrangements.

Who will pay for shipping my product?

Most productions have a fed ex number they can give you and if you're located near a magazine, they typically have a messenger service they can send to pick up your product. If you need your product insured for shipping, you need to state that to your media contact and make those arrangements.

What is the etiquette for calling a media contact?

All media contacts are extremely busy and working 14+ hours a day. Please be respectful of their time and only call when it is necessary. Do not call in daily or weekly to check on your product. This will only make you seem like a pest and most likely you will ruin your relationship with them.

What can I expect to get out of the placement?

For a film / tv show you can request a photo but it is not something that is guaranteed.

Will I get a credit at the end of a film or television show?

You can request a credit but it is not guaranteed. Many times it depends on the value of the product loaned and used.

After I've sent my product to an editor for a photo shoot, how can I be sure it will appear in the magazine?

If the editor follows up with you requesting credit information (i.e. name of piece, retail price, purchasing information), there is a pretty good chance your piece made it into the pages. That being said, there is never any guarantee. Sometimes stories are cut at the last minute due to no fault of the editor or the beauty of your product.

Will the magazine editor send me a copy of the magazine?

Sometimes they will, other times you have to buy a copy at the newsstand so be sure to ask what issue you will be in.

What can I do with my placement?

Feel free to alert your stores, put it in your press kit and mention it on your website.