Simply put, we are a digital sourcebook for hundreds of the hottest designers, and we connect these designers to the most talented, well connected and influential media in the world. Our goal is to be a one-stop-shop for editors, costume designers, stylists, set designers, property masters, and anyone else in the business of putting designers into the public eye.
We work tirelessly, night and day, evenings and weekends, and nearly every holiday, to uncover the best of the best in fine jewelry, accessories, apparel, home wear, children's wear and beauty designers in the world. We have insatiable appetites for magazines, books, newspapers, blogs, television shows (yes, sometimes even reality tv), movies and celebrity gossip. And since we also love sleeping, vacationing, eating chocolate, hanging with our families, relaxing with our friends and any other activity in which we get creatively inspired, we're currently supporting a nation-wide petition to add more hours to the day.
Why did we think we were capable of creating this totally useful online sourcebook? Is it because we shop excessively and watch too much tv and too many movies? While that may be true, the reality is, after spending over five years successfully doing this off-line for our parent company Lüp, establishing strong relationships with media and tastemakers, we wanted to make everyone's life easier by bringing it online. And isn't an easier life what it's all about (well, that and the hokey pokey)? It definitely gives us more time to shop and watch movies...
Jessica and Michelle are about as alike as platinum and gold, and yet these differences result in a totally simpatico rapport. While it might take them an hour to decide what they're going to have for lunch, or if they should indulge in cupcakes or abstain (they usually indulge), their work together has meant tons of successful projects and activities, chief among them the creation of LupRocks.com. While evening hours are more likely to find Michelle on a dance floor somewhere and Jessica at home with her baby boy and her sweetie, during their long days together within the lavender walls of the Lüp HQ office, Jessica and Michelle work hard, laugh often, argue occasionally, always make-up, and try unsuccessfully to reign in the constant flow of creative energy between them. They love what they do and they are passionate about constantly improving upon their methods and coming up with new and interesting ways of getting the job done.
With a background in film and television, Emmy award winner Jessica has an uncanny ability to understand both the needs of the productions we work with and the designers who are so passionate about making the world a more beautiful place. Michelle is a lover of the written word and her lifelong passion for both reading and talking puts her in a prime position to understand the nuances of publishing as well as the various ways in which designers can get their unique brand message across.