Our favorite stars are renowned for their on-camera style as much as for their acting abilities. And behind every celebrity look, there's a designer, a stylist, a member of the media, and—most importantly—a scavenger hunt to hand-select the fashion, jewelry, and accessories that make an outfit memorable enough for the consumer to crave it.
Enter LupRocks, the premier online sourcebook created for Designers and Media to encourage brand exposure and product placement in the must-watch film and television shows our pop culture can't get enough of. The absolute first of its kind, LupRocks has cultivated an enviable members-only online community that offers a selection of designers their "lights, camera, action" moment, and influential media effortless access to the most coveted collections.
The driving force behind LupRocks is Jessica Milstein Cohen, an Emmy Award-winning Set Decorator with eight years of industry success working on productions with 20th Century Fox, DreamWorks, Disney, and Sweetheart Productions (Woody Allen). Her talent earned her three consecutive Daytime Emmy nominations (2002-2004), during which time she was the 2003 recipient of the Daytime Emmy Award for Outstanding Achievement in Art Direction/Set Decoration/Scenic Design. In 2002, she began transitioning her career towards product placement, and in 2007, she launched LupRocks to the world.
No stranger to the challenges of brand exposure, sample selection, and those urgent call-ins that need to be filled now (or even yesterday), Jessica was inspired to conjure up an ideal way for designers to promote their collections to media while simultaneously offering media an easy destination for one-stop shopping. Fusing her talent and experience with business-savvy, she has created the ultimate solution with LupRocks. Her platform grants members a global connection, offers a variety of looks under one roof, saves time and energy, and is even environmentally conscious—it eliminates hard copy Look Books and encourages sample retrieval. Along with a hand-selected advisory board of experts, she has developed LupRocks into a must-join powerhouse.
Today, LupRocks continues to rock the spotlight, helping designers land their creations on celebrated films such as Pink Panther, Bride Wars, Definitely Maybe, Nanny Diaries, and The Women, and on TV shows such as Gossip Girl, The Today Show, Sex and the City, Entourage, Nurse Jackie, and the Sopranos.