Heavy Rotation / Mini Rotation
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Heavy Rotation & Mini Rotation promote the concept that art is wearable. A t-shirt should be considered a work of art. We support local business and make our product in the USA. We believe that how you dress represents who you are. Heavy Rotation is a fresh brand rooted in a long history of t-shirt art. It all began with Brian Holoubek's interest in his father's archives of iron-ons. After digging through crates of artwork spanning 40 years, Brian felt that this art should be revived. He beg... Read More
Heavy Rotation & Mini Rotation promote the concept that art is wearable. A t-shirt should be considered a work of art. We support local business and make our product in the USA. We believe that how you dress represents who you are.
Heavy Rotation is a fresh brand rooted in a long history of t-shirt art. It all began with Brian Holoubek's interest in his father's archives of iron-ons. After digging through crates of artwork spanning 40 years, Brian felt that this art should be revived. He began by selling limited edition iron-ons to small vintage boutiques in New York. This inspired him and lead to the creation of Heavy Rotation.
Today Heavy Rotation maintains the original concept from the 60's - merging unique artwork with great clothing. Each season the line evolves, staying ahead of mainstream trends. Graphics are unique, though provoking and inspiring with a focus on music and mainstream culture.
In 2008 Mini Rotation was born - a line devoted to apparel for infants and toddlers. As with the adult line, the graphics and bodies for the Mini Rotation line are unlike any other in the market today.
"outfitting the rebellion for authenticity"